South Korean Smokers

• I'm working on a project for a marketing course at a university in Singapore. Basically, for our project we are looking at the feasibility of launching an electronic cigarette into South Korea.
  
  It is a battery operated cigarette that has no tar, and users are able to control the nicotine levels they take in. It is a smokeless cigarette that instead produces a vapor. The mouthpiece works as a replaceable cartridge that would last as long as an average pack of cigarettes.
  
  We are interested in learning about the consumer preferences and buying behavior of smokers in this area.
  
  Texture of cigarette (feels and looks like a traditional cigarette), flavors, willingness to spend, etc. Also whether consumers will see this as an "innovative product" and be more willing to try.
  
  ANY information is helpful- Thank's SO much!

  24 Mar 2009, 07:30 Gillian